These designers are set to continue dominating the fashion industry into 2025. From effortless minimalism to bold experimentation, here’s your guide to the brands you need to be coveting now.

Understated Luxury

Our Legacy

Image Courtesy of @ourlegacy

Our Legacy nails the art of Scandinavian minimalism with a twist. Known for their elevated basics, muted palettes, and effortless silhouettes, their pieces are wardrobe staples that still manage to feel fresh. Perfect for those who love quiet luxury with a hint of streetwear edge.

Acne Studios

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A master of modern minimalism, Acne Studios blends sleek tailoring with unexpected details. Their collections feature everything from perfectly cut jeans to contemporary blazers, all infused with that signature Acne Studios cool.

Entire Studios

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Entire Studios makes basics feel anything but basic. Think puffer jackets, relaxed trousers, and oversized hoodies, all crafted with an eye for modern simplicity. Their focus on quality and fit ensures these pieces become everyday essentials you’ll reach for again and again.

Bold Colors and Creative Spirit

For those who love expressive designs, vibrant palettes, and an artistic touch.

Marni

Image Courtesy of @marni

Known for its joyful use of color and pattern, Marni creates pieces that feel like wearable art. From quirky prints to offbeat silhouettes, Marni’s collections are designed for those who see fashion as a form of self-expression. Their designs are bold, whimsical, and unapologetically creative.

Paloma Wool

Image Courtesy of @palomawool

Barcelona-based Paloma Wool blends art and fashion with a laid-back, artsy vibe. Their pieces feature dreamy prints, relaxed cuts, and a warm color palette that feels effortlessly cool. Perfect for those who love a bohemian touch with a modern twist.

Ottolinger

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Experimental, edgy, and a little chaotic, Ottolinger deconstructs classic pieces and rebuilds them with a rebellious spirit. Their designs feature frayed edges, asymmetrical cuts, and bold prints, making them perfect for those who love fashion that breaks the rules.

Moody and Elegant

For those drawn to gothic elegance, sleek tailoring, and a touch of drama.

Maison Alaïa

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Maison Alaïa is synonymous with sculptural elegance and sensuality. A brand that’s been at the helm of fashion for years, Alaïa’s archive is currently surging in popularity. Known for their body-hugging silhouettes, intricate detailing, and exquisite craftsmanship, Alaïa’s designs celebrate the female form with timeless sophistication. It’s the epitome of quiet drama and enduring luxury.

Ann Demeulemeester

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Dark, romantic, and slightly androgynous, Ann Demeulemeester creates pieces that are poetic and powerful. Her collections often feature flowing fabrics, tailored cuts, and a monochromatic palette. Ideal for those who appreciate fashion that feels moody yet refined.

Helmut Lang

Image Courtesy of @helmutlang

An icon of ‘90s minimalism, Helmut Lang blends sleek, urban design with a rebellious edge. Think sharp tailoring, edgy details, and a color palette dominated by black and neutrals. Lang’s pieces are perfect for those who love a modern, no-nonsense aesthetic.

Deconstructed New Classics

For those who appreciate tailoring with a twist, innovative cuts, and boundary-pushing design.

Wales Bonner

Image Courtesy of @walesbronner

Blending Afro-Caribbean influences with British tailoring, Wales Bonner creates collections that are both culturally rich and impeccably crafted. Her designs often feature sharp lines, luxurious fabrics, and thoughtful details that tell a story. A go-to for those who love refined style with a global perspective.

Anna Sui

Image Courtesy of Instagram / @annasui

A pioneer of eclectic, retro-inspired fashion, Anna Sui brings a touch of nostalgia to her collections. Think ‘60s and ‘70s references, whimsical patterns, and a playful spirit. Her designs are for those who love a little vintage flair with their modern wardrobe.

Y/Project

Image Courtesy of  @yproject_official

Y/Project is known for its deconstructed designs, exaggerated proportions, and avant-garde approach to tailoring. Their pieces challenge conventional silhouettes, making fashion feel fun, unexpected, and always fresh. Perfect for those who love to make a statement.